RUG::B

For many developers, design does not come naturally. Lucky for you, you have ME! (Congrats on your recent acquisition of my friendship and knowledge.) Let me be the first to tell you design isn't as complicated as it may seem. It all boils down to three basic strategies that we'll discuss in this session. First, we'll go over the fundamentals of grid structure. This will include how to set the content to maximize space allowance, and create an appropriate hierarchy to convey your content based on importance. Second, we'll take a brief trip down color-theory lane. Theory? Yes, there is theory behind all UI color choices and you'll learn what that means and why. Last, get ready, this is the big finale; we're going to talk type! Type is a huge part of design and is often neglected or simply thought of as the alphabet. Each typeface tells a story and you want to make sure you're picking one that's right for your message.

If all of this sounds over your head, fear not, I'll hold your hand and go slow. This session is for design beginners, people who have an interest in design, or just those of you who'd like to be able to understand your own designers better.