RUG::B

In this talk, I look closer at the negative consequences of working with dis-empowered teams in what has also become known as the feature factory organization. I will show how the most innovative product companies of today seem to work very differently and talk about two examples from my personal career that have been very eye-opening in that regard. With this talk I hope to encourage people with an engineering background to make themselves more familiar with “state-of-the-art” product management to help make our software product companies more successful together.